Financial Plan Research Paper Example | Topics and Well Written Essays - 2500 words

Financial Plan - Research Paper Example We exhibit a more consumer friendly corporate persona, which makes us more attractive for an economy conducive to socially responsible business ethics. The economy is becoming increasingly fragile which makes consumers less predictable. Accounting Financial Solutions will help individuals avoid risky economic behavior while ensuring long term spending from the private sector. Moreover, with foreclosures at an all time high, consumers are increasingly searching for peace of mind that their own property will not be foreclosed on in the future, our company helps them identify their personal income mile markers so they know if they how much effort is required of them to maintain their style of living. Executive Summary Accounting Financial Services (AFS) is a fairly new company with its operating principal possessing almost 15 years of industry specific experience. Our organization is operated by the proprietor. The major barriers preventing AFS from realizing its ideal operating capacit y are public visibility and consumer confidence. AFS has an existent customer base that expresses skeptic attitudes towards the existing residential operating space. With Identity theft on the rise, less consumers are willing to consult with individuals outside of brick and motor locations. Our existing clients represent a delicate marketing potential that is not being tapped because of our residential space. Intuits Stimulus Grant will provide the necessary capital to acquire a brick an motor location in order to generate consumer confidence in Accounting Financials Solutions ability to deliver. Our target consumer resides in Camp Spring, Maryland and seasonly seeks tax preparation services. Local small business make up our consumer base for our bookkeeping service. In order to access this community we have developed a marketing strategy to create an online presence and capitalize on target local markets. We also plan to educate consumers about our brand niche, â€Å"a friendly bu siness with commercial expertise!† Pricing The price for Tax preparation at Accounting Financial Solutions ranges between $80 to $170 pending on the size and amount file being processed. For Personal and Business Accounting we charge a percentage of the account, pricing is negotiable but accounts for the projected amount of time consumed. Promotion 1. Leverage referrals from professional contacts and individual clients to make this an integral part of how we conduct business. 2. Enhance our profile within our targeted industries and areas of specialization through being cited as possessing unique expertise in these areas. 3. Generating healthy friendships with clients and maintaining a constant out of work relationship. Service Our business and individual clients judge our competence based on how we treat them. This is their primary – and in many cases their only measurement of our capabilities. We must have each of our clients answer positively to these questions: Do t hey act in a professional manner? Do they know who I am? Do they know my name? Are they genuinely concerned about my best interest? Will they defend their advice and council if needed? Market Research Our market research is conducted by mail out surveys to get a more accurate depiction of our costumers response to our